Keyword Planner Workaround: How To Get Exact Search Volume in Keyword Planner?

Keuword Planning

Google Keyword Planner is a great tool for marketers to determine the average monthly searches for various keywords. Non-advertisers, on the other hand, typically encounter a constraint in the shape of a broad search volume range. Non-advertisers get less reliable data, which might lead to misunderstandings.

The Issue for Non-Advertisers

When non-advertisers use Google Keyword Planner, the 'Avg. monthly searches' field gives a vague range of figures. For those who don't run Google Ads campaigns, a lack of specificity might be a major disadvantage.

Keyword Forecast Workaround

To workaround the limits that non-advertisers experience, the keyword prediction function is an effective tool. This workaround gives a more realistic report on average monthly searches, ensuring that non-advertisers have a similar experience.

Steps to Get Exact Search Volume in Keyword Planner

Selecting Keywords for Forecast

Begin by inputting the terms you wish to utilize into Google Keyword Planner's keyword forecast box. You may do a more detailed study by selecting specific keywords after inputting their desired keyword suggestions.

Choose Exact Match as Keyword Match Type

To further improve the accuracy of keyword separation, select 'Exact Match' from the top menu. This is an essential first step in learning how different keywords stack up against one another. It helps you zero in on the exact phrases that will have the greatest impact on your advert.

Create a New Ad Group

Make a new ad group in Google Keyword Planner and give it a name that reflects your company for better organization. A clear ad group structure that simplifies keyword management is necessary to start the forecasting process.

Adding Keywords to the Plan

The 'In Plan' status verifies the integration of the chosen keywords; click 'Add keywords' to include them in the plan. The selected keywords are marked as 'In Plan' under 'Account status,' allowing you to keep track of their inclusion in your advertising strategy.

Accessing the Forecast

• Go to the plan and click on 'Forecast' to proceed with obtaining search volume and forecasts.

• Observe the square brackets ([ ]) denoting keywords added as Exact Match.

Examining Impressions for Search Volume

To predict the volume of searches for the next month, pay close attention to the 'Impressions' metric. The secret to calculating search volume is to examine the 'Impressions' metric with great care. This statistic gives you a head start on what to expect from search volume next month.

Setting Date and Bid Strategy

Setting the date and bid strategy is the first strategic maneuver in Google Keyword Planner forecasting. To receive a comprehensive forecast, set the date parameter to the next month. This adjustment asks Google to give a fore looking projection on keywords.

• Set the date to the next month to receive a forecast.

• Choose the bid strategy as manual CPC.

• Understand Impressions with Maximum CPC

Analyze the number of impressions for a specified maximum cost-per-click (CPC). This provides insights into potential ad visibility.

The number of impressions for a specified maximum CPC gives valuable insights into the potential ad visibility. This process helps users in tunneling their bidding strategy, aligning their budget with the expected impressions, and optimizing their campaigns for maximum impact

Set Budget Forecast to Unlimited

Set the maximum cost-per-click (CPC) to its maximum value and indicate an unlimited budget to implement your workaround. If you inform Google that you have no problem spending money, they will provide you with predictions that make it seem like you will appear in every search in the next month. 

This step, though not involving any actual costs, will allow you to grasp the potential reach and impressions if budget constraints were removed.

Precision with Exact Match and Consideration for Broad Match

Tread carefully with broad match; it tends to pump up impressions, toying with search volume accuracy.

Comparing Results: Non-Advertisers vs. Advertisers

By implementing the forecast workaround, non-advertisers can bridge the gap and access critical search volume data that might otherwise be unavailable to them. This method provides a workaround for terms with varying commercial intent.

The forecast workaround empowers non-advertisers, granting them access to critical search volume data. Non-advertisers can leverage this strategic workaround to amplify their grasp on search volume, ensuring they're not in the dark when it comes to vital data for savvy keyword planning.

Alternatively, tools like SEMrush can complement these efforts by serving up exact search volume data.